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Framing as a Condition of Agenda-Setting Process

KALVAS, F. Framing as a Condition of Agenda-Setting Process. Nice, Francie, 2014.
Jazyk publikace: eng
Anglický název: Framing as a Condition of Agenda-Setting Process
Rok vydání: 2014
Autoři: PhDr. Mgr. František Kalvas Ph.D.
Abstrakt EN: We continue in effort on interconnecting the framing and agenda-setting theories of mass-communication effects in this paper. We believe that the framing process creates conditions for the agenda-setting process. We argue that differently framed news have different effect in the agenda-setting process. We hypothesize that issue-specific frames, episodic frames, and value frames have a stronger agenda-setting effect. We suggest an explanation of the role of frames in the agenda-setting process through the theory of cognitive dissonance. We use matched panel survey data and media content analysis regarding three issues ? radar base in Brdy, violence against children, and church restitutions. We show that indeed differently framed news have distinctive effects on setting the personal agenda. Some frames have a positive effect, some negative effect, while some other have no effect.
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