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Corporate website as a tool for attracting and recruiting Millennial talent

Citace:
EGEROVÁ, D. Corporate website as a tool for attracting and recruiting Millennial talent. Economics Management Innovation, 2016, roč. 8, č. 1, s. 17-25. ISSN: 1804-1299
Druh: ČLÁNEK
Jazyk publikace: eng
Anglický název: Corporate website as a tool for attracting and recruiting Millennial talent
Rok vydání: 2016
Autoři: Doc. PaedDr. Dana Egerová Ph.D.
Abstrakt EN: In recent years, the use of corporate websites to recruit potential job applicants has increased steadily. It is also evident that company websites are considered as one of the major tools for attracting and selecting Millennial generation. Despite this trend, the empirical research on the use of corporate websites for recruitment processes is still limited. The paper reports the findings from the survey focused on evaluation of 116 company websites with the aim to better understand how these companies use their own web space for recruiting and selection of potential job applicants, specifically talented Millennials. 18 items broken down into three sections were used for evaluation of corporate websites. On the one hand, the findings of the study show that most companies provide explicit organisational related information and available information regarding job characteristics. On the other hand, the findings highlight that most companies do not communicate elements regarding their culture and do not provide content specifically targeting college or university candidates. Moreover, only a minority of companies in this survey uses social media as a part of their recruitment efforts. The practical implications of the survey results are discussed. This survey may provide guidance for the future research and practice in the area of company recruitment website design.
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